
Steve Diamant
Partner · Business Development, Sales & Marketing at Archetype
Steve Diamant didn’t come from the recruitment world; he was born into it. Archetype, the Brussels firm his father Marc Diamant founded in 1993, has always been part of his life. Today he is one of its three leaders, alongside Marc and his brother Davy.
He helps founders, HR directors and sales leaders recruit Sales and Marketing profiles on the Belgian market, turning their people ambitions into concrete actions: role definition, sourcing, assessment and onboarding.
His role at Archetype
Steve leads business development, marketing and innovation at the firm. He designed Archetype’s current commercial processes and drives its work on AI applied to recruitment, with a clear principle: AI should raise the quality of selection, not replace it.
He works closely with French companies hiring or setting up in Belgium. His field observation: Belgium shares a language and a border with France, but not its relationship to hierarchy, its decision speed or its salary expectations, and each of its three regions works in its own way.
He writes the Archetype blog articles on sales and marketing recruitment, the Belgian job market and sales team assessment.
Background
- Archetype — BrusselsSince 2019 · marketing (2019-2023), then Sales & Marketing Manager and co-leadership of the firm
Business development, marketing, AI innovation. - Freelance communications consultant (diamant.agency)2019 – 2023
Digital strategy and live coverage of international events, including as Digital Marketing & Communications expert for Business ACP (ACP-EU private sector platform): assignments in Kenya, Fiji, Senegal, the Dominican Republic, the Paris Peace Forum and the Caribbean Investment Forum in Dubai. - Mantu — Barcelona2019
Social Media Manager. - PHRENOS.eu — Brussels2017 – 2019
Communications coordination for European institutional events: European Development Days (DG DEVCO, European Commission), AU-EU Youth Cooperation Hub, Trade for Sustainable Development Forum (ITC). - eBusiness Institute — Geneva2015 – 2016
Digital transformation consultancy: content assessments and user experience work for the Nespresso and Nestlé brands, marketing and business development. - EducationIDC Herzliya (Israel)
Communications studies.
Areas of expertise
- Recruiting Sales and Marketing profiles (account managers, key account managers, sales managers, marketing managers, heads of sales)
- Recruitment in Belgium for French companies
- Gap analysis and sales team assessment
- Ethical use of AI in recruitment
- B2B digital marketing and communications
At a glance
LanguagesFrench (native), English (full professional), Dutch and Hebrew (professional)
Based inBrussels
AwardArchetype won “Innovation of the Year” at the 2025 Talent Business Awards for its ethical use of AI in recruitment
FirmArchetype, Federgon member, founded in 1993
Articles by Steve Diamant
The latest articles written or updated by Steve on the Archetype blog.
The Archetype team