Marketing Manager Recruitment in Belgium

You are hiring a Marketing Manager or Head of Marketing in Belgium and you want someone who helps the business sell, not just someone who runs campaigns. Archetype has recruited Sales, Marketing and Management profiles since 1993, in French, Dutch and English. We know both sides of the table: marketing and the sales team it has to feed. We work on a 100% retainer, with a fee agreed before kick-off and written into our proposal, 12 weeks on average to placement and a 6-month replacement guarantee.

Marketing Manager presenting a plan to the sales team — A Marketing Manager is also judged on how they work with sales.

Why Marketing Manager hires fail

Most failures start with a badly defined role. The CEO wants a strategist to set the positioning, the sales team wants leads, and the job ad describes someone to run social media. The new hire cannot satisfy anyone. The second trap is the gap between marketing and sales: a Marketing Manager who never talks to the sales director produces campaigns the salespeople ignore.

Our first call settles these points before any search starts: strategic or operational scope, budget, team size, the indicators that matter and the link with sales leadership. The Marketing Manager job description is a useful base for that internal discussion.

Decision grid: which marketing profile do you need?

Your need	Profile to target	What we test first
Run an existing plan, manage channels and content	Marketing Officer	Rigour, autonomy, command of the tools
Build the plan, manage a budget, work with sales	Marketing Manager	Link to revenue, prioritisation, dialogue with salespeople
Lead marketing and sit on the management team	Head of Marketing or Marketing Director	Vision, team management, ability to defend a budget to the CEO
Own internal and external communication	Communication Officer	Writing, press relations, consistent messaging
Measure and steer with data	BI Analyst	Analysis, clear reporting to sales teams

Marketing roles account for 11% of Archetype’s recruitment assignments; Marketing Manager is one of our Management profiles.

For a communication-led role, see Communication Officer recruitment. Companies in the marketing sector and communication agencies have their own pages: marketing recruitment firm and communication recruitment firm.

How we recruit a Marketing Manager

Our process was rewritten in 2025 and validated by Federgon. Every step produces a deliverable you can review.

Archetype recruitment in 5 steps

Step 1 · day 1In-depth briefingScope, budget, link with sales. Written proposal within 48 to 72 hours, assignment signed in 12 days on average.
Step 2 · kick-offSourcing strategyRole scorecard, a search plan for the assignment, employer branding for exclusive assignments.
Step 3Structured screeningIn-depth interview, marketing case study and the KOAN test.
Step 4Detailed presentationScorecard, interview transcripts and KOAN reading for each candidate.
Step 5 · week 12 on averagePlacement and follow-upFollow-up over the first 3 months, free replacement if the hire leaves within 6 months.

The case study starts from a real situation in your company: a launch, a market to open, a drop in leads. The candidate presents a plan and explains how they would work with your salespeople. KOAN shows what an interview hides: what drives the person, how they react under pressure and whether they will fit your management team.

Our principle of transparency is one of our core values: saying what needs to be said, even when it’s uncomfortable. In practice, that means we’ll tell you if your salary range is misaligned with the market. We’ll tell you if the candidate you’re set on raises a red flag on a critical point. We’ll tell you if the training you’re asking for won’t solve the problem you’re describing. Everyone says they value transparency; few accept its relational cost. We do.

The Archetype method, since 1993

Timeline, fees and guarantee

Average placement time	12 weeks, from signing the assignment to the candidate signing
Model	100% retainer. Never a success fee
Fee	Set before kick-off in our written proposal, based on the level of the role, languages, technical complexity and the complexity of the assignment
Payment	Terms set out in the written proposal, before you sign
Guarantee	Free replacement if the candidate leaves within 6 months
Success rate	Over 75% of assignments carried through to final placement

Our fee depends on the languages required, the management level, the technical complexity of what is sold and the complexity of the assignment. A Head of Marketing leading a Benelux team sits higher than a Marketing Manager with no direct reports.

Marketing and sales: why one firm for both helps

Archetype recruits, assesses and trains sales and management teams. When we recruit your Marketing Manager, we know what your salespeople expect from marketing because we work with sales teams all year round. After the hire, the same contact can assess your existing team or train your managers and salespeople. If you are torn between two internal finalists, our assessment for recruitment settles it.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.

Marketing Manager recruitment: frequently asked questions

What is the difference between a Marketing Manager and a Head of Marketing?

A Marketing Manager builds and runs the plan. A Head of Marketing leads the function, manages a team and defends the strategy to senior management. Titles vary with company size, so we start from the actual scope of the role.

How much does a marketing recruitment agency cost?

A Head of Marketing leading a Benelux team does not call for the same search as a Marketing Manager with no direct reports. The amount depends on the languages, the management level, the technical complexity of what is sold and the complexity of the assignment. At Archetype it is set before kick-off in a written proposal, on a retainer, with no success fee. The employer pays, never the candidate.

How long does it take to hire a Marketing Manager?

12 weeks on average to the candidate signing, before their notice period.

What if the new hire leaves quickly?

If they leave within 6 months, we present a replacement at no extra fee.

Tell us about your marketing role

One call is enough to clarify the scope and check your package against the market. You receive a written proposal within 48 to 72 hours. Archetype is a Federgon member and won Talent Business Innovation of the Year 2025. For sales roles, see our sales recruitment agency page.

Brief us on your marketing role Call +32 475 24 71 61

Main page: Recruitment agency in Belgium for sales, marketing and management roles

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