Technical Sales Recruitment Agency in Belgium

You need to hire a technical sales specialist, a Sales Engineer or a technical sales representative in Belgium: someone who understands your product as well as your engineers do and can still close a deal. Archetype has recruited these profiles since 1993 for industry, construction, tech, automotive and medical companies, in French, Dutch and English. We work on a 100% retainer, with the fee agreed in advance, 12 weeks on average to placement and a 6-month replacement guarantee.

Technical sales engineer presenting an industrial component to a plant manager — A good technical salesperson speaks to the engineer and the buyer alike.

Technical sales, Sales Engineer, technico-commercial: which profile do you need?

Job titles in technical sales vary by company and by language. In French-speaking Belgium, “ingénieur commercial” is also a business degree, so a candidate with that title may never have sold a technical solution. We settle the expected technical depth and the share of selling on the first call. That single step keeps the shortlist on target.

Your need	Profile to target	What we test first
Advise existing customers on a technical range, mostly from the office	Inside technical sales	Responsiveness, method, accuracy of quotes
Visit customers, specify, run on-site demonstrations	Field technical sales representative	Territory planning, perseverance, customer orientation
Sell a complex solution to engineers or a design office	Sales Engineer	Technical credibility, selling to several stakeholders, long sales cycle
Lead a team of technical salespeople	Technical sales manager	Coaching, leading by example, managing by indicators

Grid based on the sales recruitment assignments Archetype carries out.

For role details, see the Technical Sales Engineer job profile and the technico-commercial job description. If you need engineers for design or production with no sales role, our engineering recruitment agency page is the better starting point.

Why these profiles are hard to find

A good technical salesperson combines two skills that rarely meet. Strong technicians often avoid prospecting and negotiation. Natural sellers lose interest when faced with a forty-page specification. People who master both are employed, approached regularly and choose their employer. Job ads on general boards, which fill the first page of Google for “technical sales recruitment”, seldom reach them.

Language adds a constraint. An industrial customer in Flanders expects a Dutch-speaking contact, while a Brussels design office often works in French and English. Our assignments split between Flanders (48%), Brussels (26%), Wallonia (16%) and the Netherlands (10%), and we run each search in the candidate’s language.

How we recruit technical sales profiles

Our process was rewritten in 2025 and validated by Federgon. Every step produces a deliverable you can review.

Archetype recruitment in 5 steps

Step 1 · day 1In-depth briefingWe pin down technical depth and the share of selling. Written proposal within 48 to 72 hours, assignment signed in 12 days on average.
Step 2 · kick-offSourcing strategyRole scorecard and a search plan built for the assignment, in FR, NL and EN.
Step 3Structured screeningIn-depth interview, technical customer case as a role-play, and the KOAN test.
Step 4Detailed presentationScorecard, interview transcripts and KOAN reading for each candidate.
Step 5 · week 12 on averagePlacement and follow-upFollow-up over the first 3 months, free replacement if the hire leaves within 6 months.

Your technical team can take part in screening. We build a case with them from a real customer file, and the candidate presents it as they would to a buyer: we assess the selling, your engineers judge the technical accuracy. KOAN completes the interview. For this role we focus on customer orientation, working methods, perseverance and the ability to talk to very different people, from the plant engineer to the finance director.

We’ve been using the KOAN tool for 30 years. Thirty years isn’t a detail: it’s what lets you read a test beyond ticked boxes. A KOAN properly interpreted doesn’t just say “this candidate is extroverted”. It tells you what drives them, what blocks them, how they react under pressure, and whether those dynamics fit your team’s culture. That’s rare, and it’s what turns a psychometric test into a business decision tool.

The Archetype method, since 1993

Timeline, fees and guarantee

Average placement time	12 weeks, from signing the assignment to the candidate signing
Model	100% retainer. Never a success fee
Fee	Set before kick-off in our written proposal, based on the level of the role, languages, technical complexity and the complexity of the assignment
Payment	Terms set out in the written proposal, before you sign
Guarantee	Free replacement if the candidate leaves within 6 months
Success rate	Over 75% of assignments carried through to final placement

The technical complexity of what you sell is one of four criteria that determine our fee, with the languages required, the management level and the complexity of the assignment. The amount is in our written proposal before you sign and it does not change afterwards. Already have two finalists? Our assessment for recruitment compares them on the same criteria.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.

Technical sales recruitment: frequently asked questions

What is the difference between a Sales Engineer and a technical sales representative?

A Sales Engineer usually sells complex solutions to technical buyers over a long cycle. A technical sales representative more often covers a territory and a product range. We define the expected depth during the briefing.

How much does a technical sales recruitment agency cost?

The more technical the offer, the narrower the search: that is one of the four criteria behind the amount, with the languages required, the management level and the complexity of the assignment. At Archetype the fee is set before kick-off in a written proposal, on a retainer, with no success fee and a 6-month replacement guarantee. The employer pays, never the candidate.

How long does the search take?

12 weeks on average to the candidate signing, before their notice period.

How do you check a candidate’s technical knowledge?

With a case built together with your technical team, which the candidate presents in a role-play.

What if the new hire leaves quickly?

If they leave within 6 months, we present a replacement at no extra fee.

Tell us about your technical sales role

One call is enough to frame the technical depth, the share of selling and the package. You receive a written proposal within 48 to 72 hours. Archetype is a Federgon member and won Talent Business Innovation of the Year 2025. For key account roles, see Key Account Manager recruitment; for every sales function, our sales recruitment agency page.

Brief us on your role Call +32 475 24 71 61

Main page: Recruitment agency in Belgium for sales, marketing and management roles

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