Archetype provides management training and leadership training for company managers, from the newly promoted team leader to top management: setting a framework, giving feedback, motivating, running a performance review, leading change. The training is run for your company alone, on the situations your managers actually face, and always combines classroom days with coaching in the field. In English, French or Dutch, in Brussels, Wallonia, Flanders and the Netherlands. Public prices: €2,500 per training day. We have been recruiting, assessing and training managers since 1993.
Why your managers need training
Most managers were promoted because they were the best at their job: the best salesperson, the best technician, the best project manager. Nobody taught them how to make other people succeed. The symptoms we hear most often from business leaders and HR directors:
- difficult feedback is put off month after month, then blows up at the annual review;
- the manager redoes the team’s work instead of delegating;
- a reorganisation is announced at the top and stalls in the middle;
- good people leave, weaker ones stay;
- every manager applies their own style, and the teams feel it.
These skills can be learned. Watching slides will not do it. Managers learn by practising on their own cases, then applying them with their real team members.
The programme: four management training modules
The content is set at the intake, based on the gaps you see in your managers. It draws on four modules we have been running for years.
The ABC of management
For the manager who has just been promoted. We work on the role itself, how to set an objective and follow it up, how to share out the work, and how to adapt one’s style to each team member. Our article on situational leadership explains how to make that adjustment.
Leading a change process
Reorganisation, a new sales strategy, a merger: middle managers carry the message. This module prepares them to explain the change, deal with resistance and hold the course when the team has doubts.
Coaching, motivating, giving feedback
What a manager does every week and is rarely taught. Participants practise in role-plays on their own cases: the demotivated team member, the strong performer who has stopped progressing, the feedback that has been postponed for three months. The VOCSIN and SPIN questioning methods give these conversations a structure.
Performance review
The annual or six-monthly review, prepared and rehearsed. The challenge is balancing empathy and assertiveness: recognising what goes well, naming what does not, and leaving with objectives the team member accepts. For managers who avoid conflict, our assertiveness training complements this module.
How a programme runs, from intake to the field
- Intake and briefingWith senior management: what your managers must be able to do in a year, and what is missing today.
- Diagnosis if neededAn assessment of managerial skills makes the gaps objective before training starts.
- Classroom daysReal cases brought by your managers, role-plays, proven modules.
- Field coachingThe trainer joins the manager in real meetings and real one-to-ones.
- Follow-up and adjustmentThe programme is corrected according to what the field shows.
When the training covers the whole management line, the order does not change: the board, then top management, then the teams. If the gaps are unclear, the programme starts with an assessment of managerial skills: an in-depth interview, role-plays, competency analysis and the KOAN test, the tool we have been using for 30 years.
We train in order, not in pieces. The board first, because without alignment at the top, no middle manager will carry the change. The top management next, because the people who will carry the message need to be equipped. The commercial teams last, not by default, but because by then, they’ll find a coherent organisation behind them. It’s slow, it’s demanding, and it’s the only way we know to transform a commercial team durably.
Format and public prices
| Audience | Format | Languages |
|---|---|---|
| Team managers, sales managers, top management and the board of the same company | Classroom training, field coaching and individual coaching, in programmes lasting several months. Never classroom-only. | English, French, Dutch |
| Service | Price |
|---|---|
| Intake and briefing with management | €1,000 |
| Training day | €2,500 |
| Half-day training | €1,450 |
| Field coaching | €1,800 |
| Consultancy | €325 per hour |
Worked example, not a quote: one intake (€1,000), two classroom days (2 × €2,500) and two field coaching sessions (2 × €1,800) come to €9,600.
University certificate or in-company programme: choosing the right format
Search for management training or leadership training in Belgium and you will mostly find programmes open to individual enrolment. They are good programmes, but they answer a different question from ours.
| University or business school certificate | Open course | Archetype in-company programme | |
|---|---|---|---|
| Who signs up | One person, for their career path | One person, on a fixed date | The company, for a group of managers |
| Content | Broad programme (strategy, finance, HR) | Fixed programme on one topic | Set at the intake on your gaps and your cases |
| Field follow-up | Rare | Rare | Field coaching in every programme |
| Award | Certificate or degree | Certificate of attendance | No degree: the goal is a visible change in practice |
If you want a qualification for a CV, a university certificate is the better choice. If you want your managers to change the way they manage on Monday morning, and to be able to see it, that is where we work.
Funding management training in Belgium
Regional training aid changes often, and every scheme sets one condition: the provider or the course must be registered or approved. Check the current position in your region before you sign the quote.
- Flanders: the Flemish government has decided to end the KMO-portefeuille (VLAIO announcement). Check with VLAIO whether an application is still possible before counting on this aid.
- Brussels, paid educational leave: the employee trains while keeping their salary and the employer is reimbursed, for an approved course (Brussels Economy and Employment).
- Wallonia, training cheques: reserved for Walloon SMEs and self-employed people, for training given by an approved provider, with the paperwork handled through Le Forem (Le Forem).
What participants say
“Insightful, practical, and transformative.” A participant from Meroso Foods singled out the VOCSIN and SPIN models, tools they could apply straight away to improve their communication and management style. At EASPD, a participant in our leadership training described it as “challenging yet rewarding”: the feedback and reflection exercises pushed them out of their comfort zone. In the food industry, one of our management training programmes ran for three years, and several clients have entrusted us with their training budget for the fourth year in a row.
Do your managers lead salespeople? See also our sales training for sales teams, our article on middle management, cohesion and performance and our full range of corporate training.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Frequently asked questions about management training
Which management training should I choose?
Start from the problem, not the course title. A newly promoted manager needs the basics: role, objectives, delegation. An experienced manager who avoids difficult conversations needs work on feedback and performance reviews. A leadership team launching a reorganisation needs a module on change. If you do not know where the gaps are, measure them first.
What are the four management styles?
The usual distinction is between directive, persuasive, participative and delegating management. None is better than the others: a good manager moves from one to another according to each team member’s autonomy and motivation. That is the principle of situational leadership.
What is the difference between management training and leadership training?
In our programmes the two go together. Management covers objectives, delegation and the performance review; leadership covers carrying a change, motivating and giving feedback. The intake decides where the emphasis goes for your managers.
How much does management training cost at Archetype?
€1,000 for the intake and briefing, €2,500 per training day, €1,450 per half day, €1,800 for field coaching and €325 per hour of consultancy.
How long does a management training programme last?
We prefer programmes lasting several months to isolated days. A half day can be enough for a specific topic such as feedback, but changing how people manage takes several days with coaching between the sessions.
Does the training lead to a qualification?
No. Our programmes are in-company training designed to change management practice. For a degree or certificate, contact a university or a business school.
Which languages is the training given in?
English, French or Dutch. One programme can mix all three when your teams are spread across Brussels, Flanders and Wallonia.
Let’s talk about your managers
Describe the situation: how many managers, at what level, what is not working today. We will propose an intake to build the programme with you.
Request a management training intake
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