Archetype provides corporate training for the sales teams, managers and leadership teams of Belgian companies: sales, management, communication, assertiveness and team cohesion. Every programme is run for a single company, starts from your own cases and combines classroom days with individual coaching in the field. We train in English, French or Dutch, in Brussels, Wallonia, Flanders and the Netherlands. Our prices are public: €2,500 per training day, €1,800 per field coaching day. Archetype is a family business and a Benelux specialist in sales and management transformation since 1993.
Our corporate training programmes
| Programme | Who it is for | What we work on |
|---|---|---|
| Sales training | Salespeople, account managers, key account managers | Needs analysis, VOCSIN and SPIN, negotiation, closing, 3-dimensional selling |
| Management training | Newly promoted managers, sales managers, top management | The manager’s role, feedback, motivation, change, performance review |
| Communication training | Teams, managers, departments that struggle to work together | Insights Discovery, communication fundamentals, communication between departments |
| Assertiveness training | Executives, managers, project managers, salespeople | Saying no, setting boundaries, giving feedback, holding a position |
| Team building and cohesion | Teams under strain, reorganised or merged | Team profiles, working rules, follow-up with the manager |
We also train people to use AI in their daily work, with a specific module on AI for salespeople.
Classroom and field, always together
A method learned in the classroom on Tuesday only sticks once it is used with a real client or a real team member on Thursday. Without follow-up coaching, most of what is taught is forgotten within a few weeks. That is why every one of our programmes combines group training with individual coaching. Archetype never runs classroom-only training.
Training is not just for beginners. Think of it as a regular service at the garage: even the best performers need to practise, step back and sharpen their approach.
A programme in five steps
- IntakeWith senior management: what the team needs to be able to do, and what is holding it back today.
- DiagnosisIf the gaps are unclear, an assessment measures them before any training starts.
- ClassroomReal cases supplied by your teams, role-plays, proven modules.
- FieldField coaching with clients or in real meetings.
- Follow-upThe programme is adjusted to what the field shows.
For a full sales transformation, we train in a fixed order: the board, then top management, then the sales teams. When the gaps need measuring first, we start with a team assessment.
Our principle of transparency is one of our core values: saying what needs to be said, even when it’s uncomfortable. In practice, that means we’ll tell you if the training you’re asking for won’t solve the problem you’re describing. Everyone says they value transparency; few accept its relational cost. We do.
Public prices
| Service | Price |
|---|---|
| Intake and briefing | €1,000 |
| Training day | €2,500 |
| Half day | €1,450 |
| Field coaching | €1,800 |
| Consultancy | €325 per hour |
Why Archetype
- We have been recruiting, assessing and training sales, marketing and management profiles for 33 years. What we see in recruitment and assessment feeds straight into our training.
- We are the only firm on the Belgian market that combines all three services with full coverage of Flanders, Wallonia and Brussels.
- More than 155 active clients, several of whom have entrusted us with their training budget for the fourth year in a row.
- Winner of Talent Business Innovation of the Year 2025 for our ethical use of AI, and a member of Federgon.
“Interactive, thought-provoking, and engaging.” A participant from Raja, after a sales training. “Insightful, practical, and transformative.” A participant from Meroso Foods, after a management training.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Frequently asked questions about corporate training
Are your courses open to individuals?
No. We train teams at the request of their employer. For an individual qualifying course, Le Forem, Bruxelles Formation and VDAB publish open catalogues.
Do you offer executive coaching?
Yes, as individual coaching, either on its own or as part of a training programme. The format and budget are set at the intake, based on our public prices.
Which languages do you train in?
English, French and Dutch. A single programme can run in several languages when the team is spread across different regions.
How long does a corporate training programme last?
A half day can be enough for one precise topic. To change a team’s practice for good, we recommend a programme of several days spread over a few months, with field coaching between the sessions. We prefer long programmes to one-off days.
Can the training be subsidised in Belgium?
Depending on the region: paid educational leave in Brussels and training cheques in Wallonia. In Flanders, the Flemish government has decided to end the KMO-portefeuille, so check with VLAIO whether an application is still possible. Each scheme requires the provider or the course to be registered or approved, so check this before you sign.
Which sectors do you work with?
Automotive, transport and logistics, construction, tech, industry, beauty, medical and non-profit associations, among others. The method stays the same; the cases come from your sector.
