Archetype runs interpersonal communication training for company teams and leadership teams: understanding your own style and other people’s with Insights Discovery, structuring a message, listening, handling disagreement, getting sales, marketing and operations to work together. The programme starts from situations your teams actually face, runs in Brussels or anywhere in Belgium, in English, French or Dutch, and continues with coaching in the field. Our prices are public: €2,500 per day, €1,450 per half day.
This page is about communication between people at work. If you are looking for training in digital communication, social media or a qualification as a communications officer, that is not what we offer.
The problems communication training solves
A good decision poorly explained creates more resistance than a debatable decision well delivered. In the companies we work with, friction rarely comes from a disagreement on substance. It comes from poorly calibrated messages: between colleagues, between departments, between a manager and their team. The situations that keep coming up:
- sales blames marketing for poorly qualified leads, and marketing blames sales for not following them up;
- salespeople promise lead times that operations cannot meet;
- a very direct manager puts part of the team on the defensive without realising it;
- meetings drag on, and decisions are not understood the same way by everyone;
- a team spread across Flanders, Brussels and Wallonia works in three languages and misunderstands itself.
Our communication training modules
Insights Discovery, the colour model
Our core module. Insights Discovery describes four behavioural energies linked to four colours: red, focused on results; yellow, focused on relationships; green, focused on harmony; blue, focused on analysis. Each participant receives their profile, learns to recognise the profiles of the people they work with and adapts their message accordingly: what you say to a red profile, how you structure a request for a blue one. The model is easy to remember: three months later, managers still talk about their team members’ colours. Our team cohesion workshops use the same tool, and our article on social styles explains the logic behind profile-based communication.
Communication fundamentals
Active listening, rephrasing, structuring a message, answering an objection in a meeting. Simple tools, practised in role-plays until they come out without thinking.
Communication between departments
The module for companies where departments pass the blame back and forth. Sales and marketing, sales and operations, sales and finance: we put both sides in the same room, replay the situations that cause friction and agree on rules of engagement everyone accepts.
Our principle of transparency is one of our core values: saying what needs to be said, even when it’s uncomfortable. In practice, that means we’ll tell you if your salary range is misaligned with the market. We’ll tell you if the candidate you’re set on raises a red flag on a critical point. We’ll tell you if the training you’re asking for won’t solve the problem you’re describing. Everyone says they value transparency; few accept its relational cost. We do.
Communication workshops for leadership teams in Brussels
Leadership teams have a specific problem: they take decisions together, then each member carries them differently in front of their own teams. A communication workshop for a leadership team works on that gap. The whole leadership team discovers its Insights Discovery profiles, replays real situations from its own meetings and agrees on working rules: who decides what, how people say things to each other, how a disagreement is settled. We run these workshops in Brussels, in Flanders and in Wallonia, in English, French or Dutch, and one programme can mix languages when the leadership team is spread across regions. The workshop is then followed by individual coaching in real meetings.
Which module for which problem
| What you observe | Recommended starting point |
|---|---|
| Personalities clashing within one team | Insights Discovery with the whole team, manager included |
| Departments blaming each other | Communication between departments, with both departments in the room |
| Managers who do not dare to set boundaries | Fundamentals, then assertiveness training |
| Salespeople who talk product to every client | Insights Discovery applied to selling, as part of our sales training |
How the training works
- IntakeTogether we list the situations that get stuck: meetings, conflicts between departments, avoided feedback.
- ProfilesEach participant discovers their Insights Discovery profile before or during the session.
- ClassroomYour real cases, replayed in role-plays. At least half the time is spent practising.
- FieldIndividual coaching in real meetings and real one-to-ones.
Without follow-up, most of what is covered in the classroom is forgotten within a few weeks. That is why we never run classroom-only training.
Prices
| Service | Price |
|---|---|
| Intake and briefing | €1,000 |
| Training day | €2,500 |
| Half day | €1,450 |
| Field coaching | €1,800 |
| Consultancy | €325 per hour |
Worked example, not a quote: one intake (€1,000), two workshop days (2 × €2,500) and two field coaching days (2 × €1,800) come to €9,600.
What participants say
“Eye-opening and applicable.” A participant from Galactic said they learned a great deal about team dynamics and about adapting their approach to different personality profiles. At Meroso Foods, a participant took away tools they could apply immediately to improve their communication and management style.
Why Archetype
- Since 1993, we have been recruiting, assessing and training sales, marketing and management profiles. We see communication between sales and marketing from the inside on every recruitment assignment.
- Training runs in English, French or Dutch, which matters for teams spread across Belgium.
- Our article on middle managers and team cohesion shows where communication most often breaks down.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Frequently asked questions about communication training
What do you learn in workplace communication training?
How to recognise your own style and other people’s, structure a message, listen and rephrase, handle disagreement and get departments that misunderstand each other to work together. At Archetype, everything is practised on real situations brought by the participants.
What is Insights Discovery?
A behavioural profile model based on four colours: red, yellow, green and blue. It helps people understand how each person communicates and adapt their message to the person in front of them. It is our core tool in communication training.
How much does communication training for a team cost?
€2,500 per training day, €1,450 per half day, €1,000 for the intake and €1,800 per field coaching day.
Should we train the whole team or just the manager?
For a team communication problem, the whole team, manager included. The model is useless if only one person knows everyone else’s colours. For a manager who needs to learn to set boundaries, an individual programme or a small group is enough.
Do you run communication workshops for leadership teams in Brussels?
Yes. We run them in Brussels, as well as in Flanders, Wallonia and the Netherlands, in English, French or Dutch.
Let’s talk about your team
Tell us about the situation that comes up most often in your team. We will propose an intake and a first programme. Our other corporate training programmes cover sales and management.
Request a communication training intake
