Recruitment Agency in Liège for Sales Roles

Recruiting salespeople and leaders in Liège

Looking for a sales representative, an Account Manager or a sales director for a company in the Liège area? Archetype has specialised in sales, marketing and management recruitment since 1993. We approach people already in post, work on a 100% retainer, place in 12 weeks on average and offer a 6-month replacement guarantee. Wallonia accounts for 16% of our assignments.

We do not supply temporary staff or production workers. For that, a temp agency or Le Forem will serve you better.

Hiring a salesperson in Wallonia: what the data says

Le Forem, the Walloon employment service, put technical sales representative on its 2026 list of shortage occupations in Wallonia. It rates the tension as low, but names two causes our clients know well: technical knowledge of the products and services sold, and professional experience. It adds that at least a third of the people in this job are over 50, which points to retirements ahead (Le Forem occupation profile, in French).

For an SME in the province of Liège, the problem is rarely getting CVs. It is finding the salesperson who understands a technical product, knows the local buyers and is willing to leave a job where they are doing well. That takes a direct approach, not a job ad.

Roles we recruit in the Liège area

Sales representatives, Account Managers and Key Account Managers.
Technical salespeople and Sales Engineers for industry, construction and logistics.
Business Developers to open Brussels, Flanders or Luxembourg.
Heads of Sales, Sales Managers and managing directors.

Our first call isn’t about validating your brief. It’s about challenging it. Most agencies take the order, go sourcing, and come back with ten CVs. We put the requirement back on the table first: is the role properly defined, does the scorecard hold up, is the market aligned with your range? If the brief drifts, so does the sourcing. This discipline isn’t comfortable for everyone, but it’s what’s kept us in business for 33 years in an industry where half of all firms don’t make it past five.
The Archetype method, since 1993

How we run an assignment in Liège

Five steps: in-depth briefing, a sourcing strategy built for the assignment, structured screening, detailed candidate presentation, and follow-up before, during and after the hire. The timeline sets out the milestones.

Method and fees

How an Archetype recruitment assignment runs

Day 1Call 1: discoveryIn-depth briefing and a challenge of the role itself. Written proposal within 48 to 72 hours.
Day 12 on averageCall 2: our work presentedBrief recap, role scorecard, sourcing strategy, employer branding proposal. Contract signed.Fee set in the written proposal
Following weeksSourcing and structured screeningDirect approach of people already in post, interviews in the language of the role, KOAN personality test.
ShortlistDetailed candidate presentationScorecard, interview transcripts, KOAN reading. You meet the finalists.
12 weeks on averagePlacementCandidate signs. Measured from client signature to candidate signature.
First 3 monthsOnboarding follow-upRegular check-ins with you and the new hire. 6-month replacement guarantee.

Fees: agreed upfront and set out in the written proposal. 100% retainer, never a success fee.

Fees and guarantees

We only work on a retainer, never on a success fee. You know our fee before we start: it is written into the proposal and does not change afterwards. It varies with language requirements, management level, technical complexity and how hard the assignment is.

Item	What we apply
Model	100% retainer, never a success fee
Fee	Agreed before we start, in the written proposal
Payment	Terms set out in the proposal, before you sign

Archetype 100% retainer model

Placement takes 12 weeks on average. A 6-month replacement guarantee applies, and we follow up with the new hire for the first three months. On assignments carried through to the end, our success rate is above 75%.

Key figures

Liège and Wallonia

2026

Technical sales representative is on the Walloon shortage list.

Source: Le Forem

1 in 3

Walloon technical sales representatives is over 50.

Source: Le Forem

16%

of Archetype recruitment assignments are in Wallonia.

Source: Archetype

See also recruitment in Wallonia and our coverage area.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.

Questions about recruiting in Liège

How much does a recruitment assignment with Archetype cost?

It all depends on the role: languages, management level, technical complexity of what is sold and how hard the assignment is. The amount is fixed before we start in our written proposal and does not change afterwards. We work on a retainer, never on a success fee, with a 6-month replacement guarantee.