The challenges of recruiting a Chief Revenue Officer for your growth
Your growth is plateauing and no one on your executive committee takes full responsibility for revenue — from lead generation to customer renewal. Without a Chief Revenue Officer, your Sales, Marketing and Customer Success teams move forward in silos. The result: millions of euros left on the table.
CROs capable of managing the entire revenue cycle are among the rarest profiles on the Belgian market. They are employed, overpaid, and only move for an exceptional project.
Our expert approach to Chief Revenue Officer recruitment
Archetype headhunts CROs at the European level. We target profiles who have already aligned Sales, Marketing and CS around a shared revenue objective — and who have the results to prove it.
The assessment goes beyond P&L. We analyze strategic vision, the ability to influence a board, and discipline in managing revenue metrics (ARR, NRR, LTV/CAC). We also test leadership: a CRO who does not unite VP Sales and VP Marketing is an expensive passenger. Fit with your CEO and your board of directors is our absolute priority. 3 candidates. C-level. Handpicked.
Profiles and sectors of intervention
Our CRO mandates are deployed in sectors where revenue management is a matter of survival:
• Tech/SaaS: CROs experienced with recurring models, product-led growth and SaaS metrics.
• Finance: profiles capable of driving growth in a regulated and highly compliant environment.
• Healthcare: CROs who master long sales cycles and complex adoption processes.
Hypergrowth scale-up or mid-sized company undergoing digital transformation: we recruit the CRO calibrated for your ambition.
Expertise in Chief Revenue Officer recruitment across Belgium
Brussels, a European crossroads, is our anchor point for CRO mandates. We also operate in Antwerp and throughout the Belgian territory.
A CRO in Belgium often operates in an international context, with teams distributed across Flanders, Wallonia and several European countries. Archetype masters this geographic and cultural complexity to identify the profile that unites beyond borders.
When a Chief Revenue Officer is the right answer
A CRO earns the cost in three situations: when Sales, Marketing and Customer Success each report to a different executive and none of them owns the number; when you sell a recurring model and renewal weighs as much as acquisition; and when a board expects one person to answer for the revenue plan.
It is the wrong answer when you have a single sales team of eight people and no marketing function. There you need a Sales Manager or a Sales Director, not a C-level layer with no one to align.
How the search runs
We work on retainer, billed in three instalments. You get a shortlist within twelve weeks and the placement carries a six-month guarantee. Each candidate goes through a structured interview, a case-based competency review and a KOAN personality assessment, an instrument we have been reading for thirty years. The debrief is spoken and structured: you leave with a decision, not a PDF. The full method is described on our recruitment in Belgium page, and the assessment side on assessment and gap analysis.
Frequently asked questions
What is the difference between a CRO and a VP Sales?
A VP Sales owns new business. A CRO owns the whole revenue cycle: demand generation, new business, expansion and retention, plus the arbitration between them.
Do you search for CROs outside Belgium?
Yes. CRO mandates are run at European level, through our own network and international partners where a market falls outside our direct coverage. Brussels stays the anchor point.
How long does a CRO search take?
Twelve weeks to shortlist is our commitment. At C-level in Belgium, notice periods usually add one to three months.
Tell us about the mandate: the first call is used to check that the scope of the role holds up before we start searching.