The Principle of Locus of Control in the Workplace

During our coaching sessions at Archetype, we have noticed that many people look for the reasons behind their successes and failures outside themselves. We therefore believe it is important during these trainings to make people aware that they have more control over things than they imagine. In the 1950s, American psychologist Julian Rotter unveiled the […]
Investing Sustainably in Human Capital

“Football is simple. But the hardest thing is to play simple football.” Footballer and coach Johan Cruyff explains: what is obvious is not necessarily simple. This also applies to optimizing human capital, which is essential for a healthy and successful company. AN ORGANIC COMPANY Investing in human capital may seem obvious. However, the approach differs […]
Those Who Dig, Discover!

It’s undeniable that sales profiles are crucial to a company. They are the brand’s ambassadors and embody its values. They also have a significant impact on performance figures. Recruiting a sales profile is therefore a highly specific process. SELECTION: digging deep from multiple angles Evaluating a candidate’s knowledge during a selection process is relatively straightforward. […]
Sustainable Investment in Human Capital

Football is simple. But the hardest thing is to play simple football.” Footballer and coach Johan Cruyff explains: what seems obvious is not necessarily simple. The same applies to optimizing human capital, which is essential to a healthy and successful business. AN ORGANIC COMPANY Investing in human capital may seem like common sense. Yet, the […]
“The difficulty in going from Vilvoorde to Hong Kong isn’t getting to Hong Kong, it’s leaving Vilvoorde.” – Jacques Brel

25 years of Archetype and 25 ideas – we want your opinion Here is our second quote, this time from one of Belgium’s most iconic figures: Jacques Brel. In this video, you can also see this exceptional artist in action. Let us know what you think of the quote below by writing to us at […]
Is it possible to think positively for a whole month?

Launched by two coaches, the “30 Days Without Complaining” challenge kicks off this Monday. The goal is to encourage positive attitudes, and the entire Archetype team is eagerly joining the adventure! How about you—ready to take on the challenge? It couldn’t be easier—no registration needed: just a bit of goodwill and a few helpful tips […]
Network After Work – 1st Edition – Sales 2020

On Tuesday, November 14, Archetype hosted the first edition of its Network After Work event. With a keynote by Mr. Régis Lemmens – a TEDx speaker – participants engaged in friendly and enthusiastic discussions about the future of the sales function during an event specially designed for sales directors and managers. Archetype is proud to […]
The Principle of Locus of Control in the Workplace

During our coaching sessions at Archetype, we’ve noticed that many people look for the reasons behind their successes and failures outside of themselves.That’s why we believe it’s important, during our training sessions, to help people realise that they actually have more control over things than they think. In the 1950s, American psychologist Julian Rotter introduced […]
Leaving Vilvoorde: Dare to Take the Leap

The hard part about going from Vilvoorde to Hong Kong isn’t getting to Hong Kong—it’s leaving Vilvoorde. A memorable quote from the great Jacques Brel, dating back to 1971, which—judging by your reactions—has lost none of its relevance. “Leaving Vilvoorde” is an ironic observation that, like many truths, stands out as much for its obviousness […]
Is your sales team truly ready for the future?

Times are tough. Buyer behavior, decision-making processes, and the wave of digitization… Everything is changing so quickly. You and your sales strategist are the only constants in this fast-moving landscape. But you’re being pulled in more directions than ever, especially when it comes to adapting to a rapidly evolving environment. Are you ready for that? […]