How to Recruit a Manager Aligned with Your Company Culture?
Finding a leader capable of embracing and strengthening an organization’s culture is often a delicate challenge. Recruiting a manager aligned with the company culture goes beyond assessing technical skills or experience; it primarily involves evaluating the candidate’s ability to embody the company’s values and integrate into an existing managerial culture. A successful recruitment boosts employee […]
How to Boost Your Sales Teams’ Skills
Developing sales performance remains one of the key challenges for any company looking to grow its revenue. To achieve this, investing in upskilling your teams is a crucial lever. But how exactly can you boost commercial skills while also strengthening motivation and team cohesion? Several strategies can be explored to give every team member the […]
Keys to Sustained Commercial Performance Improvement
In an increasingly demanding competitive environment, improving commercial performance is not a luxury but a true necessity. Many teams seek concrete, long-lasting solutions to boost their results over the long term—without falling into the trap of short-lived methods. Addressing each aspect of the sales cycle with a structured and up-to-date approach brings not only numbers […]
Customer Success Manager: Job Description
You may be on the lookout for a new challenge or eager to give your career new meaning. If you’re drawn to roles where customer relations and satisfaction are front and center, the position of Customer Success Manager might be exactly what you’re looking for. In this article, you’ll find an in-depth overview of the […]
10 Golden Tips for Better Communication
Although it’s often discussed and seems self-evident, communication is the source of many misunderstandings. The 10 golden tips outlined below are the result of analyses carried out during and after our training sessions in communication, sales, and management. A few simple but insightful principles can greatly facilitate communication. Make the effort to consider them before […]
Social Styles to Enhance Communication
This theory—derived from the work of Paul Watzlawick—addresses behavioral differences between individuals. It is a valuable tool for better understanding your conversation partner (and yourself), especially in a communication context. Four main types of social styles are identified, based on two key axes: emotional expression and relationship to power. The first axis, “emotional expression,” places […]
Football is simple. But playing simple football is often the hardest thing to do.” – Johan Cruijff
25 years, 25 quotes, 25 topics for reflection Johan Cruijff’s quotes are as numerous as they are famous. For Archetype, we chose this one: “Football is simple. But playing simple football is often the hardest thing to do.” You responded in great numbers—and we thank you for that. Your reactions inspired this article. Why does […]
The Hardest Part About Going from Vilvoorde to Hong Kong Isn’t Getting to Hong Kong—It’s Leaving Vilvoorde
A striking quote from the great Jacques, dating back to 1971, but one that—judging by your reactions—has lost none of its relevance. “Leaving Vilvoorde” is an ironic reflection that, like many truths, stands out as much for its obviousness as for its significance. A significance that applies to both private and professional life. “Leaving Vilvoorde”—But […]
Hiring a Great Salesperson: The 5 Key Signals You Can’t Miss
Finding the perfect hire in a sales recruitment process can feel like a real treasure hunt. Between seasoned professionals, motivated newcomers, and those who look great on paper but lack real-world experience, it’s never easy to know who’s truly the right fit. So how do you quickly spot top candidates? Certain qualities truly stand out […]
The Return of In-Person Training: Why Your Teams Need It in 2026
The era of all-digital learning hasn’t completely erased the importance of human interaction, especially in professional settings. In recent years, organizations have heavily relied on digital learning and e-learning tools to meet the needs of ongoing professional training. However, a reverse trend is emerging: in-person training is making a comeback, as it addresses deeper employee […]