Football is simple. But the hardest thing is to play simple football.”
Footballer and coach Johan Cruyff explains: what seems obvious is not necessarily simple. The same applies to optimizing human capital, which is essential to a healthy and successful business.
AN ORGANIC COMPANY
Investing in human capital may seem like common sense. Yet, the approach varies from one company to another. Even today, there are businesses where only numbers matter. Some pay some attention to human capital, but not in a fundamental way or with genuine interest. Human capital is seen as a means to an end. “Organic” companies, on the other hand, place people at the center of their operations: they have a clear mission and purpose, employees are given real autonomy, and they are recognized for who they are and what they do. These companies empower and motivate their people so they can do their job with passion and pleasure. In this context, profitability is not a goal but the result of a human-centered entrepreneurial spirit. These companies understand that investing in human capital pays off in many ways. Of course, a strong financial dashboard remains a vital tool for tracking and adjusting efforts where needed.
THE GROWING IMPORTANCE OF HUMAN CAPITAL
Human capital will become increasingly important in the future for two main reasons:
1/ Digitalization and robotics
In these times of rapid digitalization, companies that maximize their human capital stand out. Customer intimacy cannot be created by a robot or a computer. Many essential tasks cannot be performed by an algorithm. In his book When Digital Becomes Human, author Steven Van Belleghem dives deeper into this idea. Demonstrating creativity and empathy, working with passion—these are uniquely human qualities. A healthy, future-oriented company seeks to balance automation with human capital.
2/ Generation Y
Talented individuals from Generation Y actively seek out employers who prioritize values such as humanity and authenticity. They are more aware of the need to find a fulfilling and attractive job. This generation can quickly sense whether this approach is truly and sincerely part of a company’s culture.
OPTIMIZING HUMAN CAPITAL
Investing in human capital is a long-term commitment. It starts with taking a stand: why do I do what I do, how do I do it, and what can be improved? Regular reflection is essential. Moreover, empowerment plays a major role: it fosters employee engagement, autonomy, and a proactive mindset.
Optimization can take several forms. A company can clearly define its vision and values and actively seek employees whose mindset aligns with this culture. Additionally, investing in training, development, and growth paths is a positive step, enabling employees to be recognized and to work from their passions. Such investments lead to a more organic way of doing business and a healthier organization.
Marc Diamant
Archetype welcomes conversations on HR-related topics. The company specializes in optimizing human capital in sales, marketing, and management. Through analysis, recruitment, and training, Archetype empowers both individuals and teams. Contact us via www.archetype-eu.com
