Although much discussed and seemingly self-evident, communication is a source of numerous misunderstandings. The 10 golden tips presented below are the result of analyses conducted during and at the end of our training programmes in communication, sales or management. A few simple but wise principles contribute to making communication considerably easier. Make an effort to take them into account before formulating a response or continuing an interview, and you will notice how much clearer and smoother communication becomes, whether in a private or professional environment.
1/ Show empathy
During a conversation, positioning yourself from your interlocutor’s perspective proves beneficial. Who is the person I am speaking to and what is their way of thinking? We know from experience that everyone’s point of view is unique. If you try the little game of “what is expensive”, one person will answer a house for €150,000, another a flat for €400,000. This easily illustrates how great differences in perception can be. Yet there is no right or wrong answer: everyone reacts according to their experience and feelings.
2/ Listen actively
Not letting yourself be distracted and truly paying attention to your interlocutor helps you understand them effectively.
3/ Ask questions
To be certain you have understood correctly, ask or re-ask questions when you deem it necessary, until you know exactly what you wish to understand. Only then are you able to answer their question or continue the interview.
4/ Remain objective
During an interview, it is important to stick to the facts, without seeking to interpret or assume certain things. Listening without judging is not always easy, but it proves worthwhile.
5/ Understand the why
Do you want to conduct a constructive interview? Then try to understand why your interlocutor is saying these things. If you seek to read between the lines, it is important to assess correctly whether the points of view are well-founded and sincere.
6/ Decipher non-verbal language
According to research, it appears that communication consists of only 7% words. 38% depends on tone and all the rest on non-verbal language! That is, gestures, attitude, eye contact… It is therefore important to observe these non-verbal signals correctly and check whether they are consistent with the spoken words.
7/ Adapt
It is preferable to adapt your communication to that of your interlocutor, both in terms of tone and choice of words. Clear discrepancies, for example between an agitated and nervous speech on the one hand, and discreet and calm on the other, hinder communication; this is the essence of synchronicity in communication.
8/ Accept silences
From experience, we know that people tend to want to fill voids. But silences are just as important as words: they allow you to observe and reformulate things that, otherwise, might never have been said. When there is a pause during a conversation, let it persist.
9/ Rephrase
To show that you are following your interlocutor’s reasoning, it can be useful to rephrase what they have said, using their own words, before responding or addressing their objection. This way you are certain to be on the right track.
10/ Show assertiveness
Whatever the type of communication, be yourself, in a constructive and positive way. Do not be afraid to express your opinion, showing respect for your interlocutors, and always demonstrating the necessary empathy towards them.
We are convinced that these 10 wise tips will contribute to significantly improving your communication, both in your private life and in your work environment. These rules may seem logical and obvious, certainly, but they are nonetheless essential.
– Marc Diamant
Archetype is willingly involved in subjects related to human resources. The company specialises in optimising human capital in sales, marketing and management. Through analysis, recruitment and training, Archetype aims to develop and strengthen individuals, companies and their departments. Contact us by visiting www.archetype-eu.com
To find out more about who we are.




