The challenges of recruiting a Head of Marketing for your growth

Your marketing generates noise, not results. Leads are poorly qualified, customer acquisition costs are skyrocketing, and your marketing team operates without strategic direction. Without a Head of Marketing capable of connecting every euro spent to measurable revenue, you are financing your competitors’ activity.

The Belgian market produces many operational marketers. It produces very few capable of building an acquisition strategy, leading a team, and sitting at the executive committee table to defend a budget.

Our expert approach to Head of Marketing recruitment

Archetype sources Head of Marketing profiles from companies where marketing directly contributes to revenue. We target candidates who think in terms of pipeline and CAC, not number of likes.

Our assessment is designed for this hybrid role: strategic vision, mastery of digital and traditional levers, ability to collaborate with Sales without friction. We also test leadership — managing creatives, data analysts and content managers within the same team requires specific relational intelligence. Cultural fit with your executive leadership is rigorously verified. 3 candidates. Carefully selected.

Profiles and sectors of intervention

Our Head of Marketing mandates focus on sectors where marketing is a growth engine:

• Tech/SaaS: Head of Marketing experienced in product marketing, growth hacking and SaaS metrics (MQL, SQL, pipeline velocity).
• Retail: profiles capable of leading omnichannel campaigns and measuring ROI at every touchpoint.
• Industry: Head of Marketing able to position complex B2B solutions and generate qualified leads.

Start-up recruiting its first Head of Marketing or mid-sized company restructuring its marketing leadership: we find the right level of seniority.

Head of Marketing recruitment expertise across Belgium

Brussels is our primary recruitment pool for senior marketing profiles, followed by Antwerp and Ghent, fast-growing digital hubs.

A Head of Marketing in Belgium must often design bilingual, sometimes trilingual strategies. The Flanders/Wallonia/Brussels segmentation directly impacts channels, messaging and budgets. Archetype recruits profiles who master this reality.