The challenges of recruiting a Key Account Manager for your growth

Your largest clients represent 60 to 80% of your revenue. A mediocre Key Account Manager does not lose a client — they erode the relationship until a competitor takes it over. And when a strategic account leaves, sometimes an entire year of revenue disappears.

Finding a KAM who combines strategic vision, relational intelligence, and management rigor is a demanding exercise. The Belgian market has few of these hybrid profiles. The best ones are employed, well paid, and do not respond to job postings.

Our expert approach to Key Account Manager recruitment

Archetype sources Key Account Managers directly in their natural environment: with your competitors, with your suppliers, in companies whose client complexity resembles yours.

Each candidate goes through a demanding behavioral screening. We assess the ability to lead a business review, anticipate churn, and turn an existing client into a source of growth. Beyond skills, we verify cultural fit: your KAM will be the ambassador of your company to your strategic accounts. They must embody your values. Out of 100 sourced profiles, you only meet 3.

Profiles and sectors of intervention

Our KAM assignments focus on sectors where strategic account management is vital:

• Finance: KAMs capable of managing high-value portfolios within a regulated framework.
• Retail: profiles who master annual negotiations with buying groups and retail chains.
• Tech/SaaS: account managers accustomed to renewal cycles, upselling, and churn reduction.

SME with 5 key accounts or multinational with 200: we scale our search to match the scope of your challenges.

Key Account Manager recruitment expertise across Belgium

Brussels, Antwerp, Liège: our three main areas of operation give us access to Belgium’s richest talent pools.

Managing major accounts in Flanders often requires a bilingual or even trilingual profile. In Wallonia, proximity to the French market creates different dynamics. Archetype integrates these linguistic and cultural realities into every recruitment mandate.