Archetype recruits sales, marketing and leadership roles for pharmaceutical companies and distributors operating in Belgium: Key Account Managers, field team managers, Business Unit Managers and Country Managers. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. We work in French, Dutch and English, on a retainer basis, with an average placement time of 12 weeks and a 6-month replacement guarantee. We have been doing this since 1993.

Why pharma sales profiles are scarce in Belgium
Belgium carries real weight in European pharmaceutical trade. According to Eurostat, it was the EU’s third largest exporter of medicinal and pharmaceutical products to non-EU countries in 2024, at €41.4 billion, behind Germany and Ireland. Eurostat notes that port transit inflates the figure, but the point stands: many groups, subsidiaries and distributors compete for a small pool of salespeople who know Belgian hospitals.
That pool moves little. A hospital Key Account Manager who has built relationships across a network needs a solid reason to leave, so recruitment often relies on direct approach rather than job ads.
What a pharma sales leader has to manage
Selling a medicine is unlike any other B2B sale. Promotion to healthcare professionals is regulated by law and supervised by the FAMHP, and advertising prescription medicines to the general public is prohibited. The salesperson informs, documents and follows strict ethical rules, while still being held to targets.
In hospitals, several people decide: the prescribing specialist, the hospital pharmacist, the formulary committee and the procurement team negotiating for a network. In retail pharmacy, the wholesaler and the pharmacist come into play. A strong candidate knows who they are talking to, with which arguments, and what they are not allowed to say.
Roles we recruit and languages required
- Hospital or national Key Account Manager: see Key Account Manager recruitment
- Field team manager, Sales Manager, Business Unit Manager
- Marketing Manager and Product Manager on the commercial side
- Country Manager or General Manager: see Country Manager recruitment
National roles usually require French and Dutch, as hospital networks span both regions. English is added when reporting goes to a European headquarters.
Who a pharma Key Account Manager has to convince
Simplified view: stakeholders vary by product and institution. We check three KOAN competencies first: Customer Orientation, Influencing Strategies and Perseverance.
We’re specialists: Sales, Marketing, Management. Not generalists. When a generalist agency recruits a Sales Director, they read the CV. We know the actual job: the real trade-offs between prospecting and farming, what it means to lead a distributed trilingual team across the Benelux, how to build a commercial strategy that holds in complex B2B. That field-level understanding is what separates a placement that lasts from one that breaks at 18 months.
Method, timing and fees
Every assignment follows our five steps: briefing, sourcing strategy, structured screening, detailed presentation, and follow-up before, during and after the hire. For a pharma role, the briefing sets out the ethical framework of the job and the target accounts, and the scorecard turns them into criteria we can check. Each candidate file includes a KOAN test and interview transcripts. Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
Hiring for a medical device maker or a care provider? Our healthcare and medical recruitment page covers those employers.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Frequently asked questions
How much does a pharma sales hire cost?
Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
How long does it take to hire a pharma Key Account Manager?
Twelve weeks on average, from signing the assignment to the candidate signing. Our written proposal follows 48 to 72 hours after the first call.
Do you also recruit scientific, medical or regulatory roles?
No. Medical Science Liaisons, medical and regulatory affairs, pharmacovigilance, quality and production are best handled by firms specialised in scientific profiles. We recruit sales, marketing and leadership roles.
Which languages do you work in?
French, Dutch and English: our recruitment team is trilingual.
Hiring a sales or leadership profile for a pharmaceutical business in Belgium? Tell us about the role and you will receive a written proposal within 48 to 72 hours of the first call.
Discuss your hireSee all industriesMain page: Sector expertise built since 1993
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