Tech Sales Recruitment Agency in Belgium

Archetype recruits salespeople, marketing leads and executives for software vendors, integrators and tech companies operating in Belgium: Account Executives, SDRs, Customer Success Managers, Sales Managers and Country Managers. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. Assignments run in French, Dutch and English, on a retainer, take 12 weeks on average and carry a 6-month replacement guarantee. The firm was founded in 1993.

Account Executive presenting a dashboard to two clients in a Brussels software company office — Archetype recruits sales and leadership roles for tech companies in Belgium, in French, Dutch and English.

Tech shortage lists point first to developers, which is a different job

Searches for “IT recruitment” or “IT headhunter” lead to agencies that place developers. We don’t. In its 2026 list of shortage occupations in Wallonia, Le Forem gives software developers a criticality index of 0.7, the same as data engineers.

On the sales side, the problem is different. According to Eurostat, Belgium had 302,300 ICT specialists in 2025, or 5.9% of total employment, against an EU average of 5.0%. Your buyers often bring a CIO, an architect or a security lead to the demo, and they ask precise questions. A salesperson who cannot hold that conversation loses the deal before the proposal stage. Those who can, in two languages, are few.

What a tech salesperson needs to handle in Belgium

Selling to several stakeholders at once: business users, the CIO, procurement and sometimes legal for data protection.
Selling a subscription and then getting it renewed: in SaaS, revenue depends on renewals as much as on new logos.
Switching between French and Dutch depending on the client, and English with head office when the vendor is foreign.
Working with pre-sales: knowing when to bring in the technical expert and when to keep control of the deal.

The roles we recruit for tech companies

Tech is one of the sectors we serve. Our assignments cover sales, marketing and leadership roles:

Sales Development Representatives for prospecting and lead qualification;
Account Executives to win new accounts;
Customer Success Managers for adoption and renewals;
Sales Managers, Heads of Sales and Country Managers to build a team or open a market.

Most of these roles require two of French, Dutch and English, and our recruitment team works in all three. Younger companies hiring their very first salesperson should see our start-up recruitment page.

Method

A SaaS vendor’s revenue chain, and the KOAN competencies we check first at each step

Competencies taken from the 10 dimensions of the KOAN Sales model, the assessment tool Archetype has used for 30 years.

Our first call isn’t about validating your brief. It’s about challenging it. Most agencies take the order, go sourcing, and come back with ten CVs. We put the requirement back on the table first: is the role properly defined, does the scorecard hold up, is the market aligned with your range? If the brief drifts, so does the sourcing. This discipline isn’t comfortable for everyone, but it’s what’s kept us in business for 33 years in an industry where half of all firms don’t make it past five.
The Archetype method, since 1993

Method, timing and fees

The first call tests the brief: an achievable quota, territory, hunting versus farming, and a salary range in line with the Belgian market. You get a proposal within 48 to 72 hours. Then come five steps: briefing, sourcing strategy, structured screening, detailed candidate presentations with scorecard and interview transcripts, and follow-up before, during and after the hire. Every candidate takes the KOAN test. Allow 12 weeks on average from signing the assignment to the candidate signing.

Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.

Tech sales recruitment: frequently asked questions

How much does it cost to recruit a salesperson for a tech company?

Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

How long does it take to hire an Account Executive?

12 weeks on average from signing the assignment to the candidate signing. The proposal arrives within 48 to 72 hours of the first call.

Do you recruit developers or other IT profiles?

No. We recruit sales, marketing and leadership roles in tech companies. For developers, DevOps engineers or security analysts, contact a specialist IT recruitment agency.