Marketing Recruitment Agency in Belgium

Archetype recruits marketing profiles for companies in every sector in Belgium: Marketing Managers, Marketing Officers, Communication Officers, BI Analysts and Product Managers. We work for the employer, not the job seeker, and we do not handle temporary staffing or creative and technical execution roles. Assignments run in French, Dutch or English, fully on retainer, with a 12-week average to candidate signature and a 6-month replacement guarantee. The firm has been operating since 1993.

Marketing manager presenting a campaign dashboard to the sales team — Marketing accounts for 11% of Archetype's recruitment assignments.

Hiring for marketing in Belgium: experience and languages decide

Marketing roles attract plenty of applications, but few match what a B2B employer needs. Public data points the same way: on the Forem occupation page for marketing directors, experience is required in more than 80% of the vacancies handled by the Walloon employment service, which received more than two hundred recruitment requests for the role in 2025. The same page notes that Dutch and English improve a candidate’s prospects.

So the market competes for people with a track record, and trilingual candidates can choose. You have to approach them in post, with a clear project.

What a marketing lead should bring to a B2B company

In an industrial SME, a distributor or a services firm, marketing works for the sales team. The right profile turns positioning into arguments salespeople actually use, feeds the pipeline with qualified contacts and measures what works. Many hiring mistakes start with a vague brief: asking for a Marketing Manager when the company needs someone to execute. Our first call settles that.

Marketing profiles we recruit, in French, Dutch and English

Marketing Manager or Head of Marketing: strategy, budget, agency management, alignment with sales leadership (Marketing Manager recruitment).
Marketing Officer: campaigns, content, trade fairs, lead generation, automation tools.
Communication Officer: external and internal communication, press relations, corporate content (Communication Officer recruitment).
BI Analyst: sales and market data, dashboards for management and sales teams.
Product Manager: range management, launches, training the sales force (Product Manager recruitment).

Marketing accounts for 11% of our assignments, alongside sales and leadership roles.

Decision grid

Which marketing profile to hire, and what to check first

Your need	Profile to hire	KOAN competencies to check first
Build a marketing function from scratch	Marketing Manager	Methods, Results-Orientated Approach, Influencing Strategies
Supply leads and content to the sales team	Marketing Officer	Responsiveness, Customer Orientation, Perseverance
Speak for the company, externally and internally	Communication Officer	Communicating and Networking, Commitment to Organization, Positive Attitude
Make sales and market figures usable	BI Analyst	Methods, Results-Orientated Approach
Run a product range and get the network to sell it	Product Manager	Customer Orientation, Influencing Strategies, Example to Others

Competencies taken from the 10 dimensions of the KOAN model. Their weighting is agreed with you at the briefing.

We’ve been using the KOAN tool for 30 years. Thirty years isn’t a detail: it’s what lets you read a test beyond ticked boxes. A KOAN properly interpreted doesn’t just say “this candidate is extroverted”. It tells you what drives them, what blocks them, how they react under pressure, and whether those dynamics fit your team’s culture. That’s rare, and it’s what turns a psychometric test into a business decision tool.
The Archetype method, since 1993

Method, timing and fees

Five steps: briefing, sourcing strategy, structured screening, detailed candidate presentation, follow-up before, during and after the hire. Each shortlisted candidate comes with a scorecard, interview transcripts and a KOAN test.

Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

Hiring salespeople or a director for an agency or media company? See our communication recruitment page and our industries page.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.