Sales Recruitment for Service Companies

Archetype recruits salespeople, Key Account Managers, sales directors and executives for B2B service companies in Belgium: facility management, professional cleaning, consultancy, HR and administrative services, maintenance. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. Assignments run in French, Dutch and English, on a retainer, take 12 weeks on average and carry a 6-month replacement guarantee. The firm was founded in 1993.

Key Account Manager and client facility manager discussing a service contract in a Brussels office building — Archetype recruits sales and leadership roles for B2B service companies in Belgium.

Business services: a major employer in Belgium

According to national accounts published by Eurostat, professional, scientific and technical activities together with administrative and support services employed 1,208,000 people in Belgium in 2025, out of 5,126,500 jobs. The category, which also includes temporary work and placement agencies, covers very different trades, from engineering consultancies to cleaning firms. The sales challenge is the same: selling a service the client cannot try before signing.

For a salesperson, that means pricing correctly. An offer that is too low costs money for the whole contract; one that is too high goes out in the first round. Good profiles check with operations before quoting.

What a B2B services salesperson must handle

Private and public tenders: specifications, site visits, pricing and final negotiation.
Multi-year contracts: you win the deal once and defend the renewal every year.
Several stakeholders: facility manager, procurement, finance director, sometimes the CEO when every site is affected.
French and Dutch, because one client often has sites in Brussels, Flanders and Wallonia.

Sales roles in demand in services

Business Developers to win new contracts;
Key Account Managers for multi-site clients;
Sales Managers to lead the team and the pricing policy;
Business Unit Directors and Managing Directors for a business line or subsidiary.

Many service companies sell to production sites: our industrial recruitment page covers the other side of the table.

Decision grid

Service type, client-side buyer, role to hire and KOAN competencies to check

Service type	Who buys at the client	Role to hire	Priority KOAN competencies
Facility management, cleaning	Facility manager, procurement	Business Developer, Key Account Manager	Customer Orientation, Perseverance
Consultancy, engineering firms	General management, business units	Sales Director, Business Unit Director	Influencing Strategies, Communicating and Networking
HR and administrative services	HR director, finance director	Account Manager	Responsiveness, Positive Attitude
Maintenance, technical services	Plant manager, maintenance manager	Technical salesperson, Sales Engineer	Methods, Results-Orientated Approach

Competencies taken from the 10 dimensions of the KOAN Sales model, the assessment tool Archetype has used for 30 years.

We support clients and candidates before, during and after the hire. Not out of courtesy, but by design. The first three months of a sales or management hire shape what happens for the next three years. If onboarding fails, the placement is lost, regardless of how good the sourcing was. That’s why our support doesn’t stop at contract signing. It’s also why our clients come back: they aren’t signing for a recruitment, they’re signing for a long-term partnership.
The Archetype method, since 1993

Method, timing and fees

The first call defines what the role must deliver: new contracts, renewals or upselling. You get a proposal within 48 to 72 hours. The assignment follows five steps, from briefing to follow-up during the candidate’s first three months, and every presentation includes a scorecard, interview transcripts and a KOAN test. Average time: 12 weeks.

Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.