Archetype recruits salespeople, marketers and senior leaders for energy companies in Belgium: B2B electricity and gas suppliers, renewable project developers, energy services firms and storage or charging businesses. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. We work in French, Dutch and English, on a retainer, with 12 weeks to hire on average and a 6-month replacement guarantee. We have been recruiting since 1993.

Belgium has ground to make up
Provisional Eurostat data released in July 2026 put renewables at 14.9% of Belgium’s gross final energy consumption in 2025, the lowest share in the EU. The EU average reached 26.2%, against a 2030 target of 42.5%. For companies selling solar, storage, efficiency or green power contracts to businesses, that gap is a market, and it is won by salespeople who can argue numbers with a finance director.
Three different energy sales
A supply contract for an industrial user turns on price, indexation and timing. A solar or storage project for an SME needs a credible business case, including regional support schemes that differ across Belgium. An energy performance contract commits the customer for years and often goes through formal procurement. The buyers differ too, and a candidate who excels in one of these sales can fail in another.
Offer, customer decision-maker, profile to hire and KOAN competencies to check first
| Offer | Who decides | Profile | KOAN priorities |
|---|---|---|---|
| Power and gas supply to large users | Energy buyer, CFO | Key Account Manager | Results-Orientated Approach, Influencing Strategies |
| Solar, storage and charging for SMEs | Owner-manager, facilities lead | Business Developer | Perseverance, Responsiveness |
| Energy performance contracts | Building manager, public body | Technical sales engineer | Methods, Customer Orientation |
| Leading a subsidiary or unit | Board, parent company | Country Manager, Sales Director | Example to Others, Commitment to Organization |
All eight come from the ten competencies of the KOAN Sales model, which we include in every candidate file.
We’ve been using the KOAN tool for 30 years. Thirty years isn’t a detail: it’s what lets you read a test beyond ticked boxes. A KOAN properly interpreted doesn’t just say “this candidate is extroverted”. It tells you what drives them, what blocks them, how they react under pressure, and whether those dynamics fit your team’s culture. That’s rare, and it’s what turns a psychometric test into a business decision tool.
Sales roles in demand in energy
- Key Account Managers for industrial and commercial customers
- Business Developers in renewables, storage and e-mobility
- Technical sales engineers, Marketing Managers
- Sales Directors, Country Managers and Managing Directors
B2B portfolios often span Flanders and Wallonia, and many parent companies work in English; our recruitment team works in all three languages. Our first call settles which sale the hire will make; a written proposal follows within 48 to 72 hours. Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Energy recruitment: common questions
What does an energy sales hire cost?
Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
How long does it take?
12 weeks on average, from signing the assignment to the candidate signing.
Do you recruit energy engineers or installers?
Only when the role is commercial, such as a technical sales engineer or a Key Account Manager. For design, technical and installation roles, a technical recruitment specialist or a temporary staffing agency is the better choice.
Do I need an engineer to sell energy to businesses?
Not always. For supply contracts, a Key Account Manager who can read a bill and a load profile is often enough. When the offer includes an installation, an engineering background carries more weight with the customer’s technical team.
Hiring a salesperson or a leader for your energy business? Tell us about the role and get a written proposal within 48 to 72 hours.
Discuss your hireAll industriesSelling to manufacturers? See our industry recruitment page.
Main page: Sector expertise built since 1993
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