Archetype recruits sales, marketing and leadership roles for property companies in Belgium: developers, asset managers and commercial real estate firms. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. We recruit in French, Dutch and English, on a retainer, in 12 weeks on average, with a 6-month replacement guarantee. Archetype has been recruiting since 1993.
Three regional markets in one country
Buyers, prices and intermediaries change from one region to the next, and that shapes recruitment. A sales manager who sold new-build schemes in Brussels does not know the buyers, prices or intermediaries of a project in Namur or Ghent.
Statbel also reports that since 2003 more building permits have been issued for new apartments than for single-family homes. Developers mostly sell multi-unit schemes, and their sales teams run a pipeline that depends on permits, construction progress and buyers’ financing.
Three property sales, three profiles to hire
| Sale | Client-side contacts | Profile to hire | Priority KOAN competencies |
|---|---|---|---|
| Off-plan new homes | Private buyers and small investors, with their notary and lender | Sales Manager leading a sales team | Perseverance, Responsiveness |
| Buildings or schemes sold to investors | Investment committees, advisers, funds | Sales Director, Business Developer | Influencing Strategies, Communicating and Networking |
| Office, retail and logistics space for lease | Corporate real estate teams of tenants | Business Developer, Key Account Manager | Customer Orientation, Commitment to Organization |
Competencies taken from the 10 dimensions of the KOAN Sales model.
What a property salesperson actually sells
Three different sales sit side by side. Off-plan homes sold to private buyers and small investors call for volume and tight follow-up with notaries and lenders. Whole buildings sold to institutional investors mean investment committees, advisers and long negotiations. Office, retail and logistics space let to companies depends on the relationship with the tenant’s real estate team. A strong residential seller is not automatically the right person to negotiate with a fund, and the brief has to settle that first.
Archetype is a family business. Marc Diamant founded the firm in 1993. His sons Davy and Steve joined him in late 2023. That continuity isn’t an anecdote: it’s what lets us hold client relationships across 20 years without method discontinuity, without turnover wiping out file memory, without changing direction every three years to chase the latest HR trend. Stability, in a trust business, counts.
Sales roles in demand in property
- Sales Directors and Sales Managers for developers (sales manager recruitment)
- Business Developers for acquisitions or commercial leasing
- Marketing Managers for project launches (marketing manager recruitment)
- Managing Directors and Country Managers
Language matters in such a regional market: a project in Antwerp is sold in Dutch, and a Brussels role often needs French, Dutch and English for foreign investors. Our recruitment team works in French, Dutch and English. Every shortlist comes with a scorecard, interview transcripts and a KOAN test; on slow sales cycles we look first at Perseverance and Influencing Strategies. Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Real estate recruitment: common questions
What does a real estate sales hire cost?
Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
How long does it take?
12 weeks on average, from signing the assignment to the candidate signing.
Do you recruit residential estate agents?
No. We recruit sales and leadership roles in property companies, not agents for residential agencies or technical building staff. A residential property specialist or a temporary staffing agency is better placed for those.
Can a Brussels-based salesperson sell in Flanders?
Only with fluent Dutch and local market knowledge. Prices, buyers and intermediaries differ by region, so someone already active where the project is starts with an advantage.
Looking for a sales director or a sales manager for your property projects? Tell us about the role and get a written proposal within 48 to 72 hours.
Discuss your hireAll industriesSee also our construction recruitment page.
Main page: Sector expertise built since 1993
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