Healthcare and Medical Recruitment Belgium

Archetype recruits sales, marketing and leadership roles for healthcare and medical businesses in Belgium: medical device manufacturers and distributors, digital health companies, and care groups. Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. We work in French, Dutch and English, on a retainer basis, with an average placement time of 12 weeks and a 6-month replacement guarantee. Medical is one of the nine sectors we serve, and we have been recruiting since 1993.

Medical device sales manager talking with a hospital purchasing manager and a surgeon — In medtech, a hospital listing is argued in front of the clinician, the pharmacist and procurement.

Healthcare in Belgium: a large market with few buyers

Belgium spends heavily on health. According to Eurostat, Belgium was among the countries, with Finland and France, whose current healthcare expenditure stood between €4,700 and €5,500 per inhabitant in 2023. The money is there, but it flows through a small number of decision-makers: hospital networks, purchasing groups, health insurance funds and public authorities.

That shapes the profile you need. The job is less about booking many meetings and more about moving a file forward in an institution where five people have a say.

What a medical sales leader has to master

Selling a medical device in Belgium means convincing the clinician who will use it, the hospital pharmacist who lists it and the purchasing team that negotiates, often through public tenders in public hospitals. Clinical arguments no longer work without a solid economic case, and the EU Medical Device Regulation limits what a salesperson may claim.

Care providers are a different story. Hospital groups, nursing homes, home care services and digital health platforms hire directors and business development leads who can grow an activity in a regulated environment, alongside care teams with their own priorities.

Roles we recruit and languages required

Hospital Key Account Manager: see Key Account Manager recruitment
Business Developer or Sales Manager in medical devices and digital health: see Business Developer recruitment
Medtech Marketing Manager and Product Manager
Managing Director, Country Manager or facility director: see Managing Director recruitment

National roles usually cover both regions, so French and Dutch are required, plus English when the parent company is abroad.

Decision grid

Three employers, three different profiles

Employer	Commercial challenge	Profile to hire	KOAN competencies to check first
Medical device maker or distributor	Getting a product listed across a hospital network	Key Account Manager, Sales Manager	Influencing Strategies, Perseverance
Digital health company	Persuading institutions to change how they work	Business Developer, Head of Sales	Communicating and Networking, Results-Orientated Approach
Care group or provider	Growing the activity with care teams	Managing Director, facility director	Example to Others, Commitment to Organization

These competencies are part of the ten in the KOAN Sales model used in every candidate file.

An assessment that ends with a PDF report has no value. Ours rests on three moments: the deep-dive interview, competency analysis on real cases and role-plays, and the KOAN personality test. And above all, the debrief: spoken, structured, actionable. What you walk away with is a clear read on competencies, drivers, and gaps versus the target profile. Not a score. A decision.
The Archetype method, since 1993

Method, timing and fees

Every assignment follows five steps: briefing, sourcing strategy, structured screening, detailed presentation, and follow-up before, during and after the hire. For a medtech role, the briefing pins down the target hospital accounts and the buying route; for a care provider, the governance model and the relationship with medical staff. Expect 12 weeks on average. Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

Hiring for a pharmaceutical company? See our pharmaceutical recruitment page.

About Archetype

Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.

Frequently asked questions

How much does it cost to hire a healthcare sales or leadership profile?

Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.

How long does it take?

Twelve weeks on average, from signing the assignment to the candidate signing.

Do you recruit nurses, doctors or clinical staff?

No. Clinical and technical roles are best handled by specialised care staffing agencies or by the public employment services (Forem, VDAB, Actiris). We recruit sales, marketing and leadership roles.

Are you a medical or a healthcare recruitment firm?

Both, on the business side: we recruit for medical equipment makers and distributors as well as care providers and digital health, for sales, marketing and leadership roles.

Which languages do you work in?

French, Dutch and English: our recruitment team is trilingual.

Hiring a sales or leadership profile in healthcare or medtech? Tell us about the role: our written proposal follows within 48 to 72 hours of the first call.

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Main page: Sector expertise built since 1993

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