Our core business is sales, marketing and management profiles, which account for over 90% of our assignments. For security guards, contact a licensed guarding company, a temporary staffing agency or the public employment services.
Archetype recruits sales and leadership roles for companies selling security to public and private clients: cameras, alarms, access control, software, equipment and guarding contracts. Searches in French, Dutch and English, on a retainer, 12 weeks on average, with a 6-month replacement guarantee. Family-run since 1993.
A regulated and fragmented sector
The Belgian Interior Ministry’s annual report (in French) on the law of 2 October 2017 regulating private security counted, for 2022, 153 guarding companies, 922 alarm installers and 1,462 camera installers. Many players compete for the same clients. With a municipality, a police zone or a public transport company, the difference rarely comes from the spec sheet: it comes from understanding the operational need, answering a tender cleanly and following up after installation.
Selling security to a public buyer
The salesperson rarely sells to one person. There is whoever states the operational need (a police chief, a prevention officer, a site manager), whoever holds the budget, and whoever writes the specification. They must stay credible with each of them, talk integration with an IT lead and procedures with a police officer, without promising what the technology will not deliver. Discretion matters too: clients do not want their weak points discussed.
Your business, the sales profile to hire and the KOAN competencies to check first
| Your business | Profile to hire | Priority KOAN competencies |
|---|---|---|
| Camera or access control integrator | Sales engineer or technical account manager | Customer Orientation, Methods |
| Security or incident management software vendor | Public sector business developer | Influencing Strategies, Perseverance |
| Guarding company | Sales director or contract account manager | Results-Orientated Approach, Responsiveness |
| Foreign manufacturer entering Belgium | Country manager | Example to Others, Commitment to Organization |
Our core business is sales, marketing and management profiles, which account for over 90% of our assignments.
Sales roles in demand in security
Technical sales engineers, account managers covering municipalities, police zones and large private sites, sales managers building a regional team, country managers and marketing managers. A national role needs French and Dutch; international groups add English. Companies selling to public authorities outside security will find our approach on the public sector recruitment page.
Our first call isn’t about validating your brief. It’s about challenging it. Most agencies take the order, go sourcing, and come back with ten CVs. We put the requirement back on the table first: is the role properly defined, does the scorecard hold up, is the market aligned with your range? If the brief drifts, so does the sourcing. This discipline isn’t comfortable for everyone, but it’s what’s kept us in business for 33 years in an industry where half of all firms don’t make it past five.
Method, timing and fees
The first call settles the profile: someone who already knows security buyers, or a strong technical seller who will learn the sector? Written proposal within 48 to 72 hours, then sourcing, structured screening, candidate presentation with scorecard, interview transcripts and KOAN test, and onboarding follow-up.
Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
About Archetype
Archetype is a Belgian family business founded in 1993 by Marc Diamant and now co-managed with Davy Diamant and Steve Diamant. A member of Federgon, it won Talent Business Innovation of the Year 2025 for its ethical and structured use of AI.
Security sector recruitment: frequently asked questions
Do you recruit security guards?
No. We only recruit sales, marketing and leadership roles. For guards, contact a licensed guarding company, a temporary staffing agency, Forem, VDAB or Actiris.
How much does it cost to recruit a security salesperson?
Fees are set before the assignment starts, in a written proposal, on a retainer basis: never a success fee. 6-month replacement guarantee.
How long does it take?
12 weeks on average from signing the assignment to the candidate signing.
Do you recruit in Dutch?
Yes. Our team works in French, Dutch and English and covers Flanders, Brussels and Wallonia.
Does the candidate need a security background?
Not always. For a highly technical product, product experience matters. To open the public market, tender experience often counts for more than knowing cameras. We decide this with you on the first call.
Missing a salesperson or a leader to sell your security solutions? Tell us who buys at your clients; our written proposal follows within 48 to 72 hours.
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