The challenges of recruiting B2B Sales professionals for your growth

B2B sales in Belgium is becoming more complex. Sales cycles are getting longer, decision-makers are multiplying, buyers demand value before signing. A salesperson used to transactional selling does not survive in this environment. Hiring the wrong profile means losing 6 months and leaving a territory fallow for your competitors.

The shortage of qualified B2B sales professionals affects all sectors. Profiles capable of leading consultative sales, navigating buying committees, and building long-term relationships are actively pursued by the entire market.

Our expert approach to B2B Sales recruitment

Archetype recruits B2B sales professionals who know how to sell complexity. Our executive search targets professionals currently in position who already master multi-stakeholder sales cycles.

Behavioral assessment is calibrated for B2B: we test strategic patience, the ability to map an account, and resilience in the face of decision-making processes that last for months. Cultural fit with your company is non-negotiable — a B2B salesperson represents your brand at every meeting. 90% of applications are filtered out. You only meet the 3 most relevant profiles.

Profiles and sectors of intervention

We recruit B2B sales professionals in sectors where selling is an expert discipline:

• Tech/SaaS: profiles capable of selling solutions to CIOs and executive committees.
• Logistics: sales professionals who understand supply chain challenges and multi-year contracts.
• Industry: field sales professionals comfortable with technical specifications and tenders.

Whether you are a SaaS start-up or a long-established industrial group, we find the B2B profile that matches your sales maturity.

B2B Sales recruitment expertise throughout Belgium

Based in Brussels, we operate across the entire Belgian territory with a strong presence in Antwerp and Namur.

A B2B salesperson who excels in Flanders must master the codes of the Dutch-speaking entrepreneurial landscape. One operating in Wallonia navigates within a French-speaking business network with its own dynamics. Archetype understands both worlds and recruits accordingly.