The challenges of recruiting a Communication Officer for your growth

Your brand is speaking into a void. Your messages resonate neither internally nor externally, your media presence is nonexistent, and your competitors are occupying the space you leave vacant. Without a Communication Officer capable of structuring a coherent narrative, your company remains invisible — even with the best product on the market.

Communication profiles that combine strategic vision, operational execution, and mastery of digital channels are rare. Most candidates know how to write a press release. Few know how to build a communication strategy aligned with business objectives.

Our expert approach to recruiting Communication Officers

Archetype hunts Communication Officers in companies with strong brands. We target those who have built brand awareness, not those who inherited it.

Our evaluation goes beyond the creative portfolio. We test the ability to manage crises, align internal and external communication, and measure the impact of every action. We also assess decisive soft skills: influence without hierarchical authority, management of multiple stakeholders, responsiveness under pressure. Fit with your leadership and company culture is non-negotiable. 90% of profiles are rejected. 3 candidates land on your desk.

Profiles and sectors of intervention

Our recruitment of Communication Officers covers sectors where brand image has a direct impact on business:

• Tech/SaaS: Communication Officers capable of simplifying complex solutions and building thought leadership.
• Healthcare: profiles accustomed to regulated communication and relations with health authorities.
• Finance: Communication Officers who master financial communication and investor relations.

Start-up structuring its first communication team or large group professionalizing its brand strategy: we find the right profile.

Communication Officer recruitment expertise across Belgium

Brussels, the political and economic capital, concentrates the best communication profiles in Belgium. We also operate in Antwerp and Ghent.

Communication in Belgium has a unique characteristic: each message often needs to be adapted into French, Dutch, and sometimes English. Archetype selects profiles who master this linguistic and cultural complexity.