The challenges of recruiting a Sales Development Representative for your growth

Without a high-performing SDR, your pipeline dries up. Your Account Executives run idle, your acquisition costs skyrocket, and your growth stalls. The SDR position is the most difficult to fill within a sales team: high turnover, junior profiles who burn out quickly, candidates who confuse call volume with real qualification.

The Belgian market does not produce enough SDRs trained in modern prospecting methods. The best ones move into AE roles in less than 18 months. You are constantly recruiting.

Our expert approach to Sales Development Representative recruitment

Archetype does not recruit SDRs randomly. We identify profiles with the tenacity of a hunter and the rigor of a qualifier — a rare combination.

Our behavioral assessment is calibrated for this high-pressure role: rejection resilience (200 cold calls per week), discipline in CRM follow-up, ability to deliver a pitch in 30 seconds. We also assess growth potential — recruiting an SDR with no ambition to progress means starting over in 12 months. We filter out 90% of applications. You see the 3 most promising profiles.

Profiles and sectors of intervention

Our SDR recruitment targets companies where prospecting is a real profession:

• Tech/SaaS: SDRs trained in sales automation tools, cold emailing, and social selling.
• Finance: profiles capable of prospecting financial decision-makers with a structured pitch.
• Industry: SDRs comfortable with technical products and long qualification cycles.

Start-up building its first prospecting team or scale-up industrializing its outbound: we recruit the SDR that matches your sales maturity.

Sales Development Representative recruitment expertise across Belgium

Brussels and Ghent are our two main recruitment hubs for SDR profiles, concentrating most of the Belgian tech and digital ecosystem. Antwerp completes our coverage.

The SDR role is practiced differently depending on the region: prospecting in Dutch toward the Flemish market has nothing in common with the French-speaking Walloon approach. Archetype selects the linguistic and cultural profile suited to your target market.