A poorly recruited FMCG Key Account Manager loses shelf space, damages your relationships with mass retail and causes your market share to drop. Archetype has been recruiting Sales, Marketing and Management profiles in the FMCG sector in Belgium for 30 years.
The challenges of FMCG recruitment
FMCG in Belgium is characterized by an extreme concentration of distribution (Colruyt, Delhaize, Carrefour, Lidl) and constant price pressure. Recruiting a Sales Director or a National Account Manager capable of negotiating with buying centers, protecting your margins and managing profitable promotions requires specific expertise. A vacant national sales position costs tens of thousands of euros in lost listings and reduced shelf presence.
Our FMCG sector expertise
Archetype assesses each candidate on their mastery of mass retail negotiation, their knowledge of panels (Nielsen, GfK) and their ability to build profitable business plans with retailers. We measure assertiveness, resistance to pressure and P&L vision. Our Human Capital approach verifies that the candidate shares the performance-driven culture and pace of FMCG.
The FMCG profiles we headhunt
- Sales Director / National Sales Director
- National Account Manager / Key Account Manager Mass Retail
- Marketing Manager / Brand Manager FMCG
- Trade Marketing Manager / Category Manager
- General Manager / Country Manager FMCG
A nationwide FMCG presence across Belgium
Archetype operates from Brussels and covers the entire Belgian FMCG market. We operate in Antwerp and Ghent, where many consumer goods players are based. Our network covers Flanders and Wallonia, close to headquarters, sales forces and buying centers.